Era Angel collaborated with Xiaohongshu to release the "Report on the Trends of Early Orthodontics f

*Image source: "2025 China Childhood Early Correction Trend Report"

Good Dental News |Recently, Angelalign and Xiaohongshu jointly released the "2025 China Children's Early Orthodontic Trend Report" (hereinafter referred to as the "Report"). The report shows that among the topics of concern to the new generation of parents, the attention to children's orthodontic treatment has risen rapidly. Among them, the exposure of "orthodontic treatment during the mixed dentition period" on the Xiaohongshu platform has increased by 1465.4% in the past year, and the demand for early orthodontic treatment for children is rapidly exploding.(*The original report in PDF format can be downloaded at the end of this article)

According to reports, the report is based on real discussion data and search behavior from over 100 million parents on the Xiaohongshu platform, and systematically presents the current status of children's oral health in China and changes in family needs.

Parents' awareness needs are rapidly increasing; multiple search terms have seen growth exceeding 1,000 times.

The report shows a significant increase in attention to topics related to early childhood orthodontics on the Xiaohongshu platform. Content related to "children's underbite" saw a 57.9% year-on-year increase in exposure, "children's buck teeth" increased by 112.1%, and "children's orthodontics" increased by 166.3%.

*Image source: "2025 China Childhood Early Correction Trend Report"

Looking at searches related to the timing of intervention, searches for "at what age should children with an underbite be corrected?" increased by 2263%, and searches for "at what age should children with a receding chin be intervened?" increased by 4878%. Among appearance-related searches, "underbite" had the most searches, while "receding chin" saw a growth rate of 802%.

It is reported that since the beginning of this year, Angelalign, together with Xiaohongshu, numerous dental institutions and professional doctors across the country, has jointly launched the "Angel KiD Star Project" to create an ecosystem of early childhood orthodontic science popularization content covering multiple scenarios and formats, promoting the rapid popularization of early orthodontic concepts within families. With the joint efforts of all parties, parents' attention to early orthodontics, search volume, and professional understanding have continued to increase, and their awareness of scientific intervention has significantly strengthened.

*Image source: "2025 China Childhood Early Correction Trend Report"

The period of mixed dentition between 6 and 12 years old is the golden window.

The report reveals parents' concerns about early orthodontic treatment, with "early orthodontic age" and "orthodontic appliance selection" being of great interest. Currently, parents have misconceptions about the timing of early orthodontic treatment; some believe "correction should wait until after age 12," while others believe "the earlier the better." The report clarifies that the mixed dentition period (6-12 years old) is the golden window for early orthodontic treatment in children. During this stage, the jawbone is in a period of rapid development and has plasticity. Scientific intervention at this time for issues such as skeletal deviations and muscle dysfunction can achieve more significant results in a shorter time.

In addition, this report cites the article "Early Childhood and Adolescent Errors" published by experts such as Fang Bing and Jin Zuolin.(Fang combination)The consensus of experts on strategies for the diagnosis and treatment of malocclusion points out that the advantages of early intervention include: early prevention of traumatic occlusion, avoidance of periodontal loss, avoidance of severe malocclusion, simplification of subsequent treatment, and maximization of individual growth potential.

Regarding the selection of orthodontic appliances, the early orthodontic trend report shows that some platform users believe that invisible aligners are suitable for most children with malocclusion.Among these types, they combine advantages such as comfort, aesthetics, removability, and ease of cleaning, which can significantly improve children's cooperation.

Angelalign's brand search growth rate reached 112.41%, and the company launched innovative solutions.

Data from the Xiaohongshu platform shows that the "Angelina" brand ranks first in popularity in the industry, with a leading search index and a search growth rate of 112.41%, significantly higher than other brands (34.83% and 22.63% respectively).

*Image source: "2025 China Childhood Early Correction Trend Report"

According to reports, this in-depth collaboration between Angelalign and Xiaohongshu provides parents with a forum for discussion and knowledge acquisition on key topics, establishes a professional voice channel, and offers professional solutions for common malocclusion and deformity issues.

Angelalign has been deeply involved in invisible orthodontics for 22 years, providing systematic and full-cycle early orthodontic solutions through a professional concept that integrates "dental, bone, muscle, and care." The company was among the first in the industry to launch innovative products and technologies such as a two-in-one caries prevention and treatment appliance and the A10 arch expansion solution, while also committing to popularizing professional concepts and promoting industry standardization.

The company stated that it will continue to promote the concept of early scientific correction, break down misconceptions through scientific understanding, and promote more professional oral health knowledge into daily family life.

*Click belowDownload the original report (PDF):point_down